We refreshed the Curate brand to reflect the individuality of each restaurant's identity and purpose.

We had already been working with the Curate team as their dedicated design studio when we tackled a brand refresh. The existing brand was bold, fun, and build to scale, but was so varied that it was difficult to execute assets in context. We set off to create a fun brand that was easy to use and represented the curated concept that led the company's product.

The new Curate brand identity is an homage to the diversity within the restaurant industry. We have designed a product that empowers restaurants to not only take control of their digital ecosystem, but to create their own unique customer experience through the design of their own menu and wanted the brand to reflect this. The ultimate deliverables for this project were a brand identity kit & a 2023 pitch deck.